Setting up PrintSent as a virtual printer for your Dealertrack DMS takes under 30 minutes. No software needs to be installed on any workstation, and your staff won't need any training. Here's the complete process.
What You'll Need
- The PrintSent device (shipped pre-configured)
- An ethernet cable (included)
- A power outlet near your network equipment
- Access to your Dealertrack DMS printer configuration
- The IP address(es) you want your virtual printer(s) to use on your Dealertrack network (any free/unused address on that network — your Dealertrack or IT admin can provide these)
- Your printsent.com account login (where you'll add the printer IPs)
Step 1: Connect the Device to Your Network
The PrintSent device is a small network appliance that connects to your dealership's Dealertrack VPN-connected network. Plug the ethernet cable into the WAN port of the device and into a network switch or port on a network on your VPN with Dealertrack.
Connect the power cable. The device boots up in about 60 seconds. It can be placed in a server closet, on an IT shelf, under a desk — anywhere with network and power access. It gets its network address automatically — there's nothing to configure on the device itself. (Tip: give it a DHCP reservation on your router so its address stays stable.)
Step 2: Add Your Printer IP(s) in Your PrintSent Account
Sign in to your account at printsent.com and go to Setup → Devices, then open your device's Printers & Network card. Click Add a printer by IP, enter the IP address you want this virtual printer to use on your Dealertrack network, and give it a name. The device picks up the change on its next check-in (about 60 seconds) — no need to touch the box.
Multiple printers: add more than one IP to create separate virtual printers in Dealertrack — handy for routing different departments (Service, Parts, etc.) separately.
No device login or PIN required — everything is managed online in your PrintSent account.
Step 3: Create a Printer in Dealertrack
In Dealertrack, create a new printer and point it to the IP address you added in your PrintSent account. Dealertrack recognizes it as a standard Dealertrack-compatible printer — exactly what PrintSent emulates — so there are no special drivers or configuration to worry about.
If you added multiple IP addresses in Step 2, create a separate printer in Dealertrack for each IP. Each printer can serve a different department or function.
Step 4: Run "Send Logos" from Dealertrack
This is the same "Send Logos" process you use when setting up any new printer in Dealertrack. It sends your dealership's logos and document templates to the printer. PrintSent receives these templates and uses them to generate accurate, branded PDFs for every document type.
After Send Logos completes, your document types appear automatically in the PrintSent dashboard, ready to configure for delivery and member access.
Step 5: Give Your Team Access
Log into the PrintSent web dashboard to decide who sees each printer's documents. The primary way people access documents is as Members: add a team member as a Member and assign them the printer(s) they should see. From then on they can sign in to the dashboard and view, search, and download every document sent to their assigned printers — no paper, no email required. Assign Members by department, mirroring how staff share physical printers today:
- Service team → the Service printer
- Parts team → the Parts printer
- Accounting team → the Accounting printer
Optional email delivery: if you'd rather have certain documents pushed out automatically, you can also auto-route specific document types to one or more email addresses (for example, Repair Orders to service@yourdealership.com). Email is an add-on to the dashboard, not a replacement — every document is always available to its assigned Members online.
That's It
Your staff prints from Dealertrack exactly like they always have. The only difference is that documents sent to the PrintSent printer appear as branded PDFs in your portal (and optionally email) instead of on paper. No training needed, no workflow changes, no software to install on any workstation.
For more details, visit the How It Works page or see pricing.